Hello everyone, and welcome back to this, my computers and electronics blog. We all hate ads. They make noise when we don’t want them to, they take up valuable bandwidth and worst of all they let the people watching our screens know about the nasty stuff we search for. That is why internet big boy Google will be releasing an update to Google Chrome next year that will automatically block ads. They have said that this new ad blocker will even be able to block advertisements that play audio as soon as they open, or ones that stop you from viewing a web page. This might seems strange, as Google generates most of their income off of advertisements on their searches and other pages. As a member of the Coalition for Better Ads (CBA) however, Google has just published some new guidelines on trying to convince advertisers to stop using overly annoying ads.
The new guidelines state that “In dialogue with the Coalition and other industry groups, we plan to have Chrome stop showing ads (including those owner or served by Google) on websites that are not compliant with the Better Ads Standard”. This was announced by Google Vice President of Ads & Commerce, which stood by rumors that first surface in April about the ban. No information was offered up detailing the inner workings of the ad blocker or if users would have the ability to disable it, but hints have come out that it will be a similar process to how Chrome handles popups. The idea behind this ad blocker is that if companies stop using annoying ads, then the use of third party ad blockers will go down. As these ad blockers block all ads and not just the intrusive ones, this is seen to be the best option for both consumers and products of information.